How to address external issues in internal communications

The external world has a significant impact on employees, with global crises and social issues influencing focus, productivity, and morale. This presents an opportunity for internal comms to engage employees thoughtfully, reinforcing organisational values while addressing external challenges. Ignoring these issues risks appearing tone-deaf, while addressing them effectively can strengthen trust and connection.

Source: Ragan

What internal comms can do

1. Acknowledge external realities: With guidance from internal comms professionals, leaders should use established communication channels to recognise significant global or social events, demonstrating awareness and empathy.
2. Advise on timing and tone: Guide leaders on when to speak up, emphasising thoughtful, authentic communication tailored to employee needs.
3. Gauge employee sentiment: Understand how external issues affect employees, creating opportunities for feedback and discussion.
4. Support employees: Recognise that employees are influenced by external events and tailor support to help them balance their wellbeing and productivity.
5. Reinforce company values: Link messages to shared organisational values, reminding employees of the mission and purpose that unite them, even in uncertain times.

Key dates for the diary ????

Real Impact, Real Results

30 January 2025, Manchester, United Kingdom

This conference focuses on elevating the innovative and impactful capabilities of Internal Communications. This year, the event will explore topics such as harnessing practical AI, optimising new channels and compelling content, measuring and driving strategic impact, and engaging and connecting all employees. Link to website

PR Week’s The New Era of Crisis Communications

12 February 2025, London, United Kingdom

This conference equips communicators with practical strategies for navigating today’s rapid-response media landscape. Sessions will cover managing digital crises, building stakeholder trust, and turning challenges into opportunities, making it ideal for those looking to strengthen their crisis preparedness. Link to website

Employee Engagement Summit 2025

22 May 2025, London, United Kingdom

This summit explores how trends like remote work, employee wellbeing, AI integration, and purpose-driven strategies are reshaping employee engagement. The conference focuses on how innovators are using technology and inclusivity to stay ahead in the evolving workplace landscape. Link to website

Our approach

1. Develop key messages: Before a crisis unfolds, work with leaders to identify likely issues and scenarios and create key messaging that aligns with organisational values. Clarity in communication prevents misinformation and keeps employees focused.
2. Provide crisis communication training: Equip leaders with the skills to handle a crisis before one occurs. Scenario-based training and a clear crisis communication plan help leaders act quickly and effectively when faced with unforeseen challenges.
3. Emphasise empathy and transparency: Encourage leaders to address employees with honesty and compassion. Acknowledging the human side of crises builds trust and helps employees feel supported.
4. Coach leaders on two-way communication: Train leaders to actively listen and create opportunities for employees to share their concerns. Two-way communication fosters collaboration and helps address issues in real time.
5. Share a plan for the future: Help leaders focus on what comes next after the crisis is managed. Communicating a clear path forward reassures employees, restores stability, and reinforces organisational resilience.