Driving visibility of AXA's service-led customer approach
Corporate Communications | 09 Jun 2025
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H/Advisors Maitland was engaged to build the profile of AXA, including repositioning strategic priorities.
Challenge
Demonstrate skills of senior management in global English-language media and show AXA’s strategic priorities as part of a service-led customer approach.
Strategy
H/Advisors Maitland established a 24/7 dual press office team and developed ways for leadership to engage with employees, shareholders and intragovernmental organisations and reinforced AXA’s ESG leadership among its peers.
Outcome
AXA senior management achieved higher awareness including for its environmental commitments.