The launch of a new purpose, fight (mission) and compass (set of values) emphasised corporate culture as a driver of business success.

Communications needed to raise awareness of the necessary changes and generate support for the transformation and reorganisation.

H/Advisors Maitland led the comms workstream of the central PMO (Project Management Office) and provided ongoing strategic advice and support, including developing a coherent narrative on the new strategy and organisation structure for different stakeholder groups.

A ‘Transformation Hub’ was created on the Reckitt intranet for regular updates, content and newsletters.