The launch of a new purpose, fight (mission) and compass (set of values) emphasised corporate culture as a driver of business success.
Communications needed to raise awareness of the necessary changes and generate support for the transformation and reorganisation.
H/Advisors Maitland led the comms workstream of the central PMO (Project Management Office) and provided ongoing strategic advice and support, including developing a coherent narrative on the new strategy and organisation structure for different stakeholder groups.
A ‘Transformation Hub’ was created on the Reckitt intranet for regular updates, content and newsletters.
Reckitt successfully communicated the new strategic direction as an exciting pathway to rejuvenating sustainable growth.
Human rights class action
H/Advisors Maitland was engaged by a global food producer facing a human rights class action on behalf of workers in the developing world.
H/Advisors Maitland was engaged to build the profile of AXA, including repositioning strategic priorities.
Get in Touch
Please contact our experienced team to discuss how H/Advisors Maitland can support you in communicating your strategy, goals and performance to the financial markets and the business media.
+44 (0) 2073 950 437