Reckitt announced a new strategic direction for the company which included a reorganisation of its Global Business Units (GBUs)


The launch of a new purpose, fight (mission) and compass (set of values) emphasised corporate culture as a driver of business success.


Communications needed to raise awareness of the necessary changes and generate support for the transformation and reorganisation.

H/Advisors Maitland led the comms workstream of the central PMO (Project Management Office) and provided ongoing strategic advice and support, including developing a coherent narrative on the new strategy and organisation structure for different stakeholder groups.

A ‘Transformation Hub’ was created on the Reckitt intranet for regular updates, content and newsletters.


Reckitt successfully communicated the new strategic direction as an exciting pathway to rejuvenating sustainable growth.

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Get in Touch

Please contact our experienced team to discuss how H/Advisors Maitland can support you in communicating your strategy, goals and performance to the financial markets and the business media.

Sam Turvey

Managing Partner
+44 (0) 2073 950 437