Li Zhao, CFA

Head of Insight & Senior IR Consultant

Li advises clients on data-based communication solutions. In his IR role, Li helps clients build investor relations programmes

Li leads H/Advisors Maitland’s Insight, a data-driven practice offering bespoke reputation analytics and solutions for companies.

As a data visual aficionado, Li uses a wide variety of digital tools to not only help H/Advisors Maitland’s clients understand their reputation, but also empower them with communication solutions and recommendations grounded in solid evidence and research. Companies that benefited from Maitland Insight’s work operate in various industries such as consumer goods, retail, fashion, telecommunications, packaging, aerospace, pharmaceutical, investment banking, private equity, public body and so on.

Before joining H/Advisors Maitland, Li earned an MSc in Media and Communications from the London School of Economics (LSE), with a distinction in his dissertation on consumer power under corporate data surveillance. Prior to LSE, Li was an auditor at KPMG for five years.

Li is a CFA charterholder. Li is also a Power BI Data Analyst Associate certified by Microsoft. Li currently studies part-time BSc in Data Science and Business Analytics at University of London. His other qualifications include Advanced Certificate at Chartered Institute of Public Relations, Certificate in Investor Relations at IR Society, and Foundation Programme passed at the Chartered Governance Institute.

Contact Details


+44 (0) 2073 795 151


+44 (0) 7920 270 499

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