Pets at Home

Working with Pets at Home’s in-house communications team to develop integrated communications for all stakeholders.

Challenge

Showcase Pets at Home’s unique business model to media, investor and political audiences.  As the UK’s leading pet care business, it offers pet owners everything they need for their pet – from food, toys, bedding, and grooming services, through to veterinary care.

Strategy

Pets at Home is more than just a pet shop and has developed its omnichannel pet care business. We worked with the in-house team to create an integrated communications programme around the delivery of growth through new products and services.

Store visits for Westminster and Whitehall audiences helped raise awareness and led to supportive mentions in Parliament. Pets at Home is now an established voice for pet owners.

Outcome

We secured coverage across print, online, social and broadcast media, positioning Pets at Home with key audiences, managing leadership changes and issues as necessary, and developing the equity growth story for the investor audience.

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Get in Touch

Please contact our experienced team to discuss how H/Advisors Maitland can support you in communicating your strategy, goals and performance to the financial markets and the business media.

Sam Turvey

Managing Partner
sam.turvey@h-advisors.global
+44 (0) 2073 950 437