Hayley van der Woude


Hayley has extensive experience in internal and change communication, having developed strategies for leading corporate clients and within government

Hayley specialises in culture change, corporate transformation, and scenario-planning. She has worked across Africa and the UK, widening her exposure to and understanding of diverse audiences. Her strength lies in developing realistic strategies that are practical, captivating and easy to execute.

Prior to joining H/Advisors Maitland, she was MD of an award-winning EMEA-focused communication advisory firm where she worked with leading global companies, including Google, Spotify, Airbus, Salesforce and Airbnb. She has previously led a government Media Office, managed in-house marketing in the private sector, and spent time as a multimedia journalist. This cross-section of experience, with a strong bias towards strategic counsel, crisis communication, narrative development and executive coaching, has given her a 360-perspective on effective communication.

Hayley believes that strong internal communication and culture strategies are make-or-break for business, with an undeniable impact on the bottom line. She lives this out by partnering with corporates and private companies in the Transformation and Change Practice at H/Advisors.

Contact Details


+44 (0) 2073 950 442


+44 (0) 7733 685 806

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